Spring Art Fairs and Novel Jewelry Displays

Posted by on May 29, 2014 in Blog | 2 comments

Spring Art Fairs and Novel Jewelry Displays

Finally the weather outside looks like Spring!  I’ve spent my weekends at various garden centres gathering plants for our vegetable garden and lots of colorful annuals for our flower beds in front of the house.  It also means the start of the season for Spring and Summer art & craft fairs – and the first one on my List of Events was the Spring Artfest in Etobicoke at the Neilson Park Creative Centre.   This was a good dress rehearsal for me since it was the first time I would be exhibiting and selling my new line of encaustic resin jewelry at a fair.  Previously, I had only sold the jewelry on commission at a small London, Ontario boutique – “Collected Works”.

Spring Artfest 2014 invitation at Neilson Park Creative Centre in Etobicoke.

Spring Artfest 2014 invitation at Neilson Park Creative Centre in Etobicoke.

I was busy right up to the day before getting all my jewelry ready for display.  I had collected several different styles of black velvet jewelry display stands (from Michaels, JewelrySupply and Beadaholique) and now I had to see all how it looked together.

Table display at the Lexi Reid Studio booth at the Spring Artfest showcasing a selection of encaustic resin jewelry.

Table display at the Lexi Reid Studio booth at the Spring Artfest showcasing a selection of encaustic resin jewelry.

Additionally, I’ve been practising product photography with a DIY light box system to take better quality pictures for selling my jewelry through my online Etsy Store.  Since people can only see things on a screen, it is a good idea to provide a variety of photos, including size comparisons with common objects.

Double ring made with encaustic paint, gold leaf and resin mounted into antique bronze bezels by Lexi Reid Studio.

Double ring made with encaustic paint, gold leaf and resin mounted into antique bronze bezels by Lexi Reid Studio.

I use a penny (sadly, our Canadian penny has gone the way of the Dodo) next to smaller jewelry (rings and earrings), whereas with larger jewelry pieces (brooches and bracelets), I use a quarter instead.

Kilt pin made with encaustic paint, silver leaf and resin mounted into a silver bezel by Lexi Reid Studio.

Kilt pin made with encaustic paint, silver leaf and resin mounted into a silver bezel by Lexi Reid Studio.

Since table space was limited at the art fair, I wanted to maximize my display space by going vertical.  I already had my encaustic mosaics hanging behind my booth on my wood & wire folding screen, so that space was already filled.  I was inspired to use my spare easels to showcase frames with the jewelry displayed inside of them – but also made in a time- and cost-effective manner.

Components used to make a vertical jewelry display to be shown on an easel.

Components used to make a vertical jewelry display to be shown on an easel.

I had a number of jewelry trays with a variety of black velvet inserts (e.g. earrings, pendants, divided boxes, etc.) from JewelrySupply.com, including the handy black vinyl carrying case.  With many pieces of industrial strength Velcro, several jewelry trays + inserts and a RIBBA frame from IKEA,  I retrofitted the frame to hold three jewelry trays and their inserts.  I used Velcro to mount the inserts to the trays, and then the trays to the frame, so that way I could still remove the trays to store in the carrying case, plus be able to change the inserts, depending on what I wanted to sell/show.

Easel display at the Lexi Reid Studio booth at the Spring Artfest showcasing a selection of encaustic resin jewelry.

Easel display at the Lexi Reid Studio booth at the Spring Artfest showcasing a selection of encaustic resin jewelry.

At this show, I had mounted one tray with the earring insert (top), one tray with the pendant insert (middle) and one tray with the pad insert (bottom).  I used two easels and two frames bookending the display table; one to show the silver jewelry and the other to show the antique bronze jewelry.

A prospective customer browsing through the selection of encaustic resin jewelry at the Lexi Reid Studio booth.

A prospective customer browsing through the selection of encaustic resin jewelry at the Lexi Reid Studio booth.

 

I had also divided up my table display that way as well, so customers could find coordinating pieces.  I had also arranged the jewelry into a spectrum of colours, progressing from warm to cool – since everyone likes rainbows!  Coordinating pieces of encaustic resin jewelry in in black and grey tones with silver leaf by Lexi Reid Studio.

Coordinating pieces of encaustic resin jewelry in in black and grey tones with silver leaf by Lexi Reid Studio.

The colors for the encaustic resin jewelry are all derived from my encaustic paint palette – so really any color is possible to create.  Just melt, mix and paint!

Color selection for encaustic resin jewelry – a sample set of combinations before gold or silver leaf is added.

Color selection for encaustic resin jewelry – a sample set of combinations before gold or silver leaf is added.

Now I’m getting ready for my next art fair this weekend – the Rosedale Art Fair on May 31st and June 1st 2014 – come by and visit me in person at the Lexi Reid Studio booth – lucky Number 13!

Lexi Reid Studio booth location at the Rosedale Art Fair 2014 – lucky Number 13!  Come by and visit me!

Lexi Reid Studio booth location at the Rosedale Art Fair 2014 – lucky Number 13! Come by and visit me!

Rosedale Art Fair invitation for upcoming Exhibit and Sale.

Rosedale Art Fair invitation for upcoming Exhibit and Sale.

2 Comments

  1. Wow Lexi – Great site, info AND jewellery – now you’ve given me all kinds of helpful advice for the next time I attempt an outdoor show (IF I attempt…)!! Thanks for being such a great ‘neighbour’ at the Rosedale and thanks for the inspiration! Jasmine

    • Thanks for the kudos, Jasmine! Every art show I try (and learn) something new, especially from my fellow boothies 🙂

      Good luck with future outdoor art shows – your work is beautiful! Lexi