Finally the weather outside looks like Spring! I’ve spent my weekends at various garden centres gathering plants for our vegetable garden and lots of colorful annuals for our flower beds in front of the house. It also means the start of the season for Spring and Summer art & craft fairs – and the first one on my List of Events was the Spring Artfest in Etobicoke at the Neilson Park Creative Centre. This was a good dress rehearsal for me since it was the first time I would be exhibiting and selling my new line of encaustic resin jewelry at a fair. Previously, I had only sold the jewelry on commission at a small London, Ontario boutique – “Collected Works”.
I was busy right up to the day before getting all my jewelry ready for display. I had collected several different styles of black velvet jewelry display stands (from Michaels, JewelrySupply and Beadaholique) and now I had to see all how it looked together.
Additionally, I’ve been practising product photography with a DIY light box system to take better quality pictures for selling my jewelry through my online Etsy Store. Since people can only see things on a screen, it is a good idea to provide a variety of photos, including size comparisons with common objects.
I use a penny (sadly, our Canadian penny has gone the way of the Dodo) next to smaller jewelry (rings and earrings), whereas with larger jewelry pieces (brooches and bracelets), I use a quarter instead.
Since table space was limited at the art fair, I wanted to maximize my display space by going vertical. I already had my encaustic mosaics hanging behind my booth on my wood & wire folding screen, so that space was already filled. I was inspired to use my spare easels to showcase frames with the jewelry displayed inside of them – but also made in a time- and cost-effective manner.
I had a number of jewelry trays with a variety of black velvet inserts (e.g. earrings, pendants, divided boxes, etc.) from JewelrySupply.com, including the handy black vinyl carrying case. With many pieces of industrial strength Velcro, several jewelry trays + inserts and a RIBBA frame from IKEA, I retrofitted the frame to hold three jewelry trays and their inserts. I used Velcro to mount the inserts to the trays, and then the trays to the frame, so that way I could still remove the trays to store in the carrying case, plus be able to change the inserts, depending on what I wanted to sell/show.
At this show, I had mounted one tray with the earring insert (top), one tray with the pendant insert (middle) and one tray with the pad insert (bottom). I used two easels and two frames bookending the display table; one to show the silver jewelry and the other to show the antique bronze jewelry.
I had also divided up my table display that way as well, so customers could find coordinating pieces. I had also arranged the jewelry into a spectrum of colours, progressing from warm to cool – since everyone likes rainbows!
Coordinating pieces of encaustic resin jewelry in in black and grey tones with silver leaf by Lexi Reid Studio.
The colors for the encaustic resin jewelry are all derived from my encaustic paint palette – so really any color is possible to create. Just melt, mix and paint!
Now I’m getting ready for my next art fair this weekend – the Rosedale Art Fair on May 31st and June 1st 2014 – come by and visit me in person at the Lexi Reid Studio booth – lucky Number 13!